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Xerox to Make 3D Printing Play

Xerox to Make 3D Printing Play

Written by David

October 29, 2018

The company that’s long been synonymous with 2D printers has had a rocky couple of years. Xerox has faced major declines in its core products, as businesses and consumers alike shift away from paper. Challenges culminated with a dramatic showdown last year between executives and investors over a merger with long-time joint venture partner Fujifilm, the results of which saw Xerox part ways with its CEO Jeff Jacobson. The company has been making some changes since John Visentin, Xerox CEO since May of 2018, took the helm. Some of those changes, like 900 Q3 job cuts and reduced severance packages, fall under the category of restructuring. But it appears Xerox is also taking steps forward as it relates to product innovation, and on a recent conference call with investors, Visentin revealed that the company’s plans include 3D printing. Visentin says that Xerox is revamping its “innovation business model,” something […]

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