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Pandemic Spotlights 3D Printing’s Potential to Change Product Development Status Quo, Stratasys Says

The launch of the full-color, office-oriented J55 3D printer comes at a moment of exceptional supply chain disruption, which increases the appeal of in-house part and prototype creation.

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Stratasys launched its office-friendly, multicolor-capable J55 3D printer yesterday, and both the “virtual launch event” — which featured presentations delivered in home offices — and the product messaging were heavily influenced by the current coronavirus crisis.

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“3D printing is more relevant today than it ever has been before,” said event host Liz Miklya, senior vice-president of PR firm Weber Shandwick. “We are in a time when businesses have to rely on their own resources, protect themselves from disruptions in the supply chain, innovate and create quicker — and with less contact — than ever before.”

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The answer to these challenges, according to Stratasys, is to bypass traditional product development workflows altogether. “We are living in a world of continuous acceleration … […]

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