VANCOUVER, British Columbia–(BUSINESS WIRE)–Sep 6, 2018–According to the latest series of reports by iData Research, the United States and Europe market for dental implants and computer-guided surgery is estimated to reach $2.4 billion USD in 2018. Both regions are being driven by two key trends, including the improvement and uptake of new technologies, as well as the growing prevalence of cost-sensitive implant companies offering relatively inexpensive solutions for the average dentist. Historically, premium dental implant companies have dominated the competitive landscape, but they have lost share in recent years to a vast number of value and discount brands that produce cost-saving alternatives. As a consequence, the overall average selling prices offered by premium companies, such as Straumann and Dentsply Sirona, have experienced substantial declines in their efforts to remain competitive. As part of expanding efforts to retain loyal customers, instrument kits are often being given away and treatment planning […]

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