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Another Hat in the Ring: Will Xerox Shake up the 3D Printing Market?

Another Hat in the Ring: Will Xerox Shake up the 3D Printing Market?

At Xerox ’s recent Investor Day 2019, a company that has been indirectly involved in the 3D printing industry for many years, announced its acquisition of metal additive manufacturing systems company Vader Systems and the company’s plans to develop a direct role in the market for 3D printing technologies. Is Xerox entering 3D printing in this way, at this time, like a big fish leaping into a small, yet crowded pond? In the last two years, there are quite a few big fish which have jumped into the proverbial 3D printing ‘pond,’ and while said pond keeps getting bigger, it’s certainly becoming more and more crowded. Statements from Xerox regarding their plans for 3D printing are very reminiscent of other major companies which have done the same in recent years, with the most direct comparison likely to be HP. Will Xerox shake up the 3D printing market? The company’s […]

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