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3D putting: Callaway Golf redesigns putter head with help of GE Additive

3D putting: Callaway Golf redesigns putter head with help of GE Additive

Written by David

November 16, 2018

Callaway Golf Company, a manufacturer of golfing equipment, has entered into a consultancy agreement with GE Additive ’s AddWorks team through which it will seek to exploit the benefits of 3D printing. Callaway has already unveiled the first product to be realized as part of the collaboration: a redesigned Odyssey R-Ball Prototype putter head. This isn’t Callaway’s first foray into additive manufacturing, as the company partnered with Australian metal 3D printing company Titomic earlier this year to 3D print “novel” golf products. The year-long collaboration with Titomic is part of Callaway’s larger effort to investigate whether additive manufacturing will be disruptive in the golf equipment industry. Looking at Callaway in an even broader context, the company isn’t just exploring additive manufacturing. As part of its product innovation strategy, it is looking at a range of new manufacturing techniques for the purpose of producing innovative golf clubs and equipment that […]

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